India’s own cab aggregator, Ola announced the extension of the Ola Play (Connected Car Platform) for its prime users called Ola Prime Play.


Ola has launched the Ola Play service about two months ago, offering selected users to use their Ola Play service and according to the company, it came out well. So, here they are launching it publically.

Ola Said, “After two months of exclusive access to Ola Select customers, Prime Play is now available for booking for all Ola customers. Ola Select (premium subscription product), witnessed a growth of over 300% in this period.”

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Ola Prime Play

Ola Play is powered by proprietary in-car and cloud technology, which brings out advance car controls, options to personalize contents and a fully interactive experience for users. Basically, you can select the music you want, temperature and so on.

Ola Prime Play

To make this happen efficiently, Ola has partnered with Apple Music, Sony Liv, Audio Compass and an online shopping website, Fynd to build a high interactive experience for users, as these are some features that would make Ola stand out.

Add-on

Well, Olay Play is currently available in Bengaluru, Mumbai, and Delhi as of now, but will be extended to over 50,000 Ola Prime vehicles by March 2017, that is so close!

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Ankit Jain, Ola Play Lead, said:

With Ola Play, our aim is to create an experience that is better than owning a car. The response from our Ola Select customers has been phenomenal and a vast majority of current users requested Prime Play rides for all their travel requirements.

Source