Facebook debuted a new watch tab in the Facebook web, mobile, and TV apps. “Watch” is a new video platform on Facebook featuring original shows, which also includes content funded by the social networking giant itself.
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Facebook’s Watch Tab
Apparently, Facebook debuted this initiative to take on TV companies and streaming services like Netflix and YouTube. Facebook Watch will feature both the user generated content as well as original content.
Watch videos will be found in a dedicated tab in the Facebook app where you will see videos based on the kind of videos your friends and everyone else on Facebook are watching.
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Facebook Watch: A Platform For Shows
Watch brings all the creators and publishers to find an audience, build a community and earn money for it. There are wide variety of shows which might run successfully through this features, notably;
- Shows that engage fans and community; Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day’s new episode.
- Live shows that connect directly with fans; Gabby Bernstein, a New York Times bestselling author, motivational speaker, life coach, and live episodes to connect with her fans and answer questions in real time.
- Shows that follow a narrative arc or have a consistent theme; Tastemade’s Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe.
- Live events that bring communities together; Major League Baseball (MLB) is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.
Mark Zuckerberg said (in a Facebook post);
We hope Watch will be home to a wide range of shows — from reality to comedy to live sports. Some will be made by professional creators, and others from regular people in our community.
At launch, the Watch tab will be available to a limited number of US users. Although there are no word on when Watch will become available to the wider general public but it is promised “soon”.
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