WhatsApp launches its first revenue-generating product and the only way it currently makes money directly from its app, apparently monetizing WhatsApp. The WhatsApp Business API is launching to let businesses respond to messages from users for free for up to 24 hours but will charge them a fixed rate by country per message sent after that.
Monetizing WhatsApp Businesses
Facebook will now display ads of businesses that link out to WhatsApp, which means that businesses can purchase ads that lead people directly to an already loaded chat with the business on WhatsApp and can start talking.
Furthermore, businesses can respond to customers for free if they answer within 24 hours but Facebook will charge them for any response after 24 hours. It looks to be another way for Facebook to cash in on its many apps.
In a blog post, the company indicates that it’s up to the business if it wants to offer real-time support. WhatsApp opened up its platform to business users last September. Since then, it has kept the number of businesses using the app undisclosed. Now, Facebook is providing new tools to businesses to stay on the platform with monetizing WhatsApp.